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Product Provider / Manufacturer

Increase sales, improve distribution – and reduce costs

How do you bring products and services to market, rapidly, efficiently and cost effectively? With Avelo.

Our expertise and capability helps your business access the broadest range of functionality, solutions and distribution connections in the market.

We've spent over 19 years supporting product providers and manufacturers of financial services, so they can increase sales, gain greater access to distribution, and remove costs from all aspects of the sales process.

At the heart of our offering is the Avelo Exchange Portal. The industry's most popular portal with over 32,000 intermediary users. It electronically handles quotes and new business applications, tracks messages, commissions and contract and investment valuations.

We also deliver breakthrough solutions that:

  • Help you differentiate and distribute your products directly or via partners and intermediaries
  • Deliver compliant, high quality advice and cost effective sales
  • Provide you with access to new markets, new channels, new customers and intermediaries
  • Service orphan and direct customers – driving greater value, persistency and satisfaction.
Just Retirement, the enhanced annuity specialist, launched into the Equity Release market. The company teamed up with Just Retirement to provide IFAs with free access to the Avelo Exchange Portal service. The partnership has helped Just Retirement quickly build awareness and trust in its new proposition. Ninety five per cent of Avelo Exchange Portal users would recommend Just Retirement to a colleague*

Just Retirement
*Source: Avelo Exchange Portal survey

Size matters

We help the industry in making powerful connections with:

  • 70% of all comparison quotes in the industry, that's around 12 million quotes a month
  • 30,000 electronic new business requests a month
  • 175,000 policy valuations per month
  • 340,000 new business tracking messages per annum
  • Over 32,000 registered intermediary users of our Exchange Portal
  • 18,000 practice management users – 1,250 adviser firms utilise our client & practice management solutions – ranging from sole practitioners to firms with hundreds of advisers
  • Over 50% of the UK's top 100 IFAs, wealth managers and corporate advisers use our solutions
  • Many direct-to-consumer propositions, covering more than 100 websites and online solutions
  • Over 100 integrations to third party industry systems and platforms.

Our solutions

Avelo Exchange Portal

The Avelo Exchange Portal covers life, protection, retirement planning, savings and investments, annuities, mortgages, equity release and general insurance. It provides:

  • Quotations, electronic new business and tracking messages, electronic valuations and commissions
  • Access to the vast majority of the intermediary market, including panels, which means providers/manufacturers have the ability to significantly increase their distribution.
  • Reduced costs – by delivering straight-through-processing and electronic trading directly into your systems
  • A fair and consistent comparison platform – to help you run a compliant business
  • Efficient, secure and scalable delivery of your products to partners and intermediaries.
  • A proven and cost efficient route to market for new and existing products

  • Click here to find out more

Avelo Wealth Management & Financial Planning Sales

Our intelligent wealth management and financial planning point-of-sale systems help you deliver compliant advice that's immediate, consistent and accurate. Whether you're selling life, pensions, in-retirement, savings and investments, protection, mortgages or general insurance products, we can provide all the support you need. We'll assist you in delivering the full range of advice, from wealth and needs-based guidance, to execution only non-advised sales. Our solutions provide:

  • Multi-channel distribution covering the full spectrum of channels, from mobile or branch-based advisers, to call centres, consumer internet, workplace and business partner internet
  • Control and customisation, with the ability to implement variations of the same system for different users, partners, intermediaries and brands
  • Outstanding capability to handle new customer sales as well as driving value and persistency from existing/orphan customers
  • Rapid deployment, minimal cost options with ready-to-use solutions
  • Large-scale enterprise-class solutions with the ability to develop and configure to your own specific needs and business objectives
  • Automation of manual tasks, driving greater accuracy and delivering operational and sales efficiencies
  • Straight-through-processing to industry portals, training and competency systems as well as your back-office systems
  • The ability to maximise every customer opportunity by utilising an array of clever customer data products which help your advisers to get to know their customers like never before
  • Accurate and complete management of compliance and regulatory requirements.

  • Click here to find out more

Avelo Client & Practice Management

We currently provide client and practice management solutions for 18,000 users and over 1,250 firms. We also assist whole of market, tied and direct businesses and both call centre and web. We support a wide range of business models, from leading wealth managers, corporate advisers, IFAs to sole traders. Our solutions provide:

  • All client information, holdings, activity and documentation to be viewed in one place with no data re-keying.
  • Customisable workflows to enable operational efficiencies and reduce costs
  • Pre-plugged integration with our Exchange Portal and third party systems and platforms to help drive out implementation and operational costs
  • Electronic data aggregation including quote, new business applications and tracking, commission and fees, valuations and transaction histories to dramatically improve productivity, efficiency and customer servicing
  • Customer profitability measurement – helps you focus on the most profitable customers and identify the ones that you may need to engage with more cost effectively.
  • Market leading client reporting with bespoke design facilities so you can provide your customers with information how they want it?

  • Click here to find out more

Avelo Mortgage Sales & Originations

Our innovative mortgage solutions can help you manage the entire mortgage sales and originations process, from initial customer enquiry through to release of funds and completion. Our solutions provide:

  • Multi-channel distribution covering the full spectrum of channels, from mobile or branch, to call centres, consumer internet and intermediary.
  • Rapid deployment with minimal cost - significant out-of-the-box functionality means that you can be up and running and differentiating your proposition across all distribution channels, with minimal cost and rapid time to market.
  • The best of both worlds - Instant is ok but sometimes a person needs to get involved. Our solutions provide seamless referral to your staff for applications that don't quite fit your automated processing. This means you minimise risk and maximize every sales opportunity.
  • Integral MCOB compliance - supports fully compliant advised and non-advised mortgage sales with integrated insurance and protection cross sales
  • Straight-through processing – automating your mortgage sales and originations processes and driving out costs
  • Pre-plugged integration - to mortgage industry sourcing tools such as Mortgage Brain
  • Delivers tasks to the right person at the right time - with Extensive task management and parallel workflow capability.
  • Full range of web services - smoothly integrate with third party services and your existing customer servicing and legacy systems

  • Click here to find out more



We did a good deal of careful research before committing to this system. We worked with Avelo to ensure that the software they used meant we could provide a consistently high level of customer service across the sales force. With the new system, we can provide our clients with lifelong holistic financial care. Its features make it easier for us to keep in touch with our clients and alert to their financial needs.

Part of the software Avelo used has been created exclusively for us and takes account of the needs of our niche professional clients. The feedback from clients has been very positive. We're pleased to have in place an innovative system that will deliver real benefits across the organisation.

Steve Deutsch
Commercial Director - Wesleyan

It is not sufficient to simply put traditional financial services on to the web and hope to succeed. Our investment in market research and ability to create innovative solutions have helped us to deliver a comprehensive, customised technology platform for our business. This has made financial services more accessible and reduced costs for everyone involved. We look forward to extending our relationships to other businesses in the future.

Andrew Megson
Managing Director of Retirement for Partnership

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