Bespoke Websites
What do your customers look for?
Chances are, it’s a combination of experience, expertise and a keen awareness of market trends.
If that’s what you’re seeking too, talk to us about our track record in developing web-based solutions for brokers, IFAs and product providers
and about how putting our clients first meant we were first to market with a whole range of products and services –
bespoke online investment supermarkets, comparative annuity quotations, integrated fund performance charts, news, interactive planning tools and other added value features.
Design Considerations:
Many companies make the mistake of assuming that their website is a transposition of their corporate brochure with a consequent emphasis on overall corporate ideals and very little focus on how a prospective customer actually uses the internet.
Businesses may try to shoehorn previous marketing practices into the online medium and fail to appreciate the internet as an entirely different business model. An average web visitor will only scan the homepage, expecting to easily find those areas of key interest. Online visitors will typically have an objective and want to achieve this in the most expedient fashion – the display of content, ease of navigation and speed of delivery are therefore essential factors in any design consideration.
Avelo Web Solutions has learnt that well-designed websites:
- Promote a professional company image, inline with corporate objectives
- Communicate core propositions and services fast
- Offer consistent, easy to use navigation
- Show a clear path to completion of the service being offered
- Encourage further use of the site to obtain additional services
- Reinforce the visitor’s desire to return to the site
Avelo Web Solutions will work with clients to ensure that their online presence represents the image and corporate objectives they wish to portray to the online visitor, ensuring designs are engaging, appropriate and deliver the right services in the right time.
A bespoke website will give you:
- Differentiation in a crowded market
- Flexibility to ensure your website is both scalable and adaptable for your future strategies
- Integration with your back office systems
- Direct communication with prospects and clients
- Client-specific personalised pages
- Interactive sales and research tools, demographic profiling and more
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